About me

I'm Sam, a UX designer specialising in data visualisation, B2B SaaS, and Design Systems and strategy. I transform complex data and emerging technologies into intuitive, digital experiences that align with orgsanisational needs and drive growth.

My expertise spans designing sophisticated data visualisation platforms for enterprise clients, crafting AI-integrated interfaces, and developing comprehensive design strategies that align user needs with business objectives.

With formal training in Design Strategy from the Fountain Institute, I bring creative vision and strategic thinking to every project, ensuring designs are not only intentional, but purposefully crafted to solve real problems.

When I'm not designing, I'm usually listening to music, playing guitar or making the most of London's food scene.