EchoStream

UX-driven approach to enterprise data governance that generated $700k in ARR expansion

UX-driven approach to enterprise data governance that generated $700k in ARR expansion

Details

A complete redesign of the EchoStream mobile app to enhance user experience and interface. The redesign focused on simplifying navigation, integrating a more personalized music discovery algorithm, and incorporating a seamless social sharing feature.

Role

2022

Duration

Web Design

Team

Lisa Ray (UX Researcher)
Mockup.Maison (Images)

The Challenge

Moving from Complexity to Control

SharpCloud's existing enterprise system relied on complex template hierarchies that made data governance difficult for power users. Solution architects needed:

  • Granular permission control without technical complexity

  • Role emulation capabilities to validate user experience

  • Centralised data management replacing scattered approaches

  • Intuitive interface for non-technical business users

The Challenge